Monday, 26 June 2017: Following the success of his medical circumcision, popular Scandal soapie star, Kagiso Modupe is now the face of a new BROTHERS FOR LIFE circumcision campaign that launched this week.
Earlier this year, Modupe (33) was medically circumcised and more than 5 000 men followed in a nationwide campaign. “I want to encourage even more men to get medically circumcised for the sake of their own health as well as their loved ones,” he explains. The new TV advert deals with some of the fears that men have about the procedure.
Speaking on set of the TV advert that was directed by award-winning Thabang Moleya, Kagiso explained, “I’m so glad I can carry on speaking to men after my own circumcision. I know so much more now that I’ve gone through the process. The ad is set in a barber shop because this is one of the places we as men are able to open up about very personal issues.”
The campaign features a TV advert, billboards, commuter TV, taxi wraps, social media engagement and roadshows funded by the United States Agency for International Development (USAID Southern Africa) in an effort to reach as many men and their partners as possible.
Medical circumcision is central to South Africa’s HIV prevention policy. The National Department of Health aims to have 4,3 million men circumcised from 2010 to 2017.
Dr Khumbulani Moyo, Medical Male Circumcision Manager at the USAID-funded Voluntary Male Medical Circumcision consortium consisting of partners RIGHT TO CARE, CHAPS and SACTWU says, “Medical circumcision benefits both men and women. It reduces the risk of infection and transmission of all sexually transmitted diseases as well as cervical, anal and prostate cancer. Kagiso has helped open a conversation about a subject that many men and their partners find difficult to discuss. He has taken the taboo out of the conversation, and shown great leadership and compassion.”
Medical circumcision is a standard procedure that removes the foreskin, which contributes to risk reductionof contracting and spreading HIV and other sexually transmitted infections. The procedure is quick, safe and free, with proven benefits.
To book an appointment for the free procedure, send a ‘please call me’ to 082 808 6152. There are many clinics across the country offering the service to men and boys over the age of 10.
Watch the ad here:HTTPS://WWW.YOUTUBE.COM/WATCH?V=UNT8UWFTNG8
Photographs from the ad: HTTPS://DRIVE.GOOGLE.COM/OPEN?ID=0B3WP-EXYB5CBWKN3UGC2ZLDPWTQ
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For further information or interviews, please contact Turquoise PR & Marketing Communications:
- Alexandra van Essche, ALEXANDRA@TURQUOISEPR.CO.ZA 082 321 1167 / 011 268 0948
- Michelle K Blumenau, MICHELLE@TURQUOISEPR.CO.ZA 083 273 9891 / 011 728 5004